A Trademark has to be registered in each country that the brand needs protection. A Trademark filed in UAE will provide protection in the UAE only.
A Copyright filed in a country, can be protected in several other countries depending on the laws in the country. A copyright filed in the UAE provides protection in around 176 countries as part of the Berne Convention.
A Trademark takes anywhere between 10 – 12 months for a final registration. During the Trademark process, the company can use the ‘TM’ symbol to do away with competition and can use the ‘R’ upon final registration. A Copyright can be registered anywhere between 3 weeks to 2 months’ time. Intellectual Property protection is a very important process, which many entrepreneurs take for granted.
The use of IP protection guarantees that any non-approved, non-ethical use is put to a stop. As can be seen by various cases like Apple vs Samsung and more recently Lego vs LEPIN, IP protection reaps its rewards.